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Fashion in the service of research: a beautiful initiative at Milan Fashion Week.

Among the various events in September, we would also like to mention Milan Fashion Week, which will kick off on September 19 with the I/DEAL – Breast Cancer Fundraising Fashion Show, an event to raise funds and awareness on the issues of breast cancer prevention and fight, the proceeds of which will be donated to Fondazione Ieo-Monzino and Fondazione Piemontese per la Ricerca del Cancro.

The charity event will have as its location the Foyer of the Aula Magna of Bocconi University and to wear the creations will not be models but twenty women who live with this disease or have defeated it. A moment of concrete solidarity that we have decided to support and promote.